The Indiana Federation of Democratic Women is the largest and oldest women’s Democratic group in Indiana. Beginning in 2014, Brown Progressive was tasked with creating an online presence that the IFDW could utilize to expand their ranks, raise money for their PAC, and increase the exposure of their messaging.
What They Needed
They needed the whole package. The IFDW had a very basic website and a small following on social media and they wanted a complete overhaul to improve and promote their image statewide and attract more women to become active members.
How We Helped
We performed an overhaul on their social media profiles, improving the frequency and quality of the communication. We also built a simple site on NationBuilder and we maintain the events calendar and the online contribution system. Our largest job, however, has been list-building, where we have taken a small list in the low hundreds to a over 4,000 strong, targeted Democratic women within 4 months.
After a complete website redesign and re-organization, a few new social media tools and a large focus on email list building, the IFDW is now using the internet to raise thousands of dollars per month online, accept dues payments from their members, and share stories of Democratic women and the issues they care about all over Indiana.