Ed DeLaney For Our House Indiana State Representative, District 86

Overview

Brown Progressive has provided full digital services to the Ed DeLaney campaign since 2012. Rep. Ed DeLaney’s slogan — “Leading on the Issues” — continues to ring true when you look at his tenure in the Statehouse and BPS is proud to help Rep. DeLaney also be the most active legislator online when it comes to taking stands on issues that Hoosiers care about.

What They Needed

A full campaign management package for the 2012 election. After serving two terms in the Statehouse, his State House District 86 was redrawn into what was viewed as a possible toss-up district. DeLaney needed to improve his online presence, recruit volunteers to execute a canvassing program, and raise more money from individuals.

How We Helped

We ran his day-to-day operations, building a new website and improving every facet of his online presence. We assisted with ad targeting and print media buys, graphic design and ran GOTV operations. We also created micro-sites, infographics, and social media projects to support his pet issues and expand his reach.  

The Results

BPS helped the Ed DeLaney campaign more than double online contributions from his 2010 campaign, increased his email list reach by 4x and was integral in helping DeLaney to a dominant victory. DeLaney won by the largest margin of his tenure, 60%-40%. We continue to work for Rep. Ed DeLaney and will be looking to surpass these milestones in 2014.

Project Details

Ed DeLaney For Our House
http://eddelaney.org

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